I love this step of the branding process because it brings me back to my roots. Paper goods have always been at the core of my artistic journey and step four of the branding process takes the designs back to where they all began-- on paper. From a sketchbook to Illustrator and back to paper again. In this final stage before the brand launch (hooray!), I use the designs that were finalized earlier in the process to create collateral items that are as fun to touch as they are to look at.
I am always seeking to create a memorable and rich experience for my clients. And since I work to help other small businesses thrive and prosper, I apply this same amount of consideration into the designs I create for them to use in their endeavours. You know the companies that are good at this. You open the box, undo a ribbon, and neatly part the tissue paper to reveal the product. They could have just tossed it in a box and dumped it into the mail and technically, the product would be the same, but there is something priceless about curating an elegant and cohesive customer experience which leaves them feeling treasured.
I love that letterpress allows for new design to be married with classical techniques to create fresh design which looks to the future while nodding to the past. These on-screen designs will not do the final product justice. I am in the process of printing these designs as we speak and cannot wait to share photos of the beautiful, tactile, pieces with you in all of their papery glory.
High quality collateral is essential to building a memorable brand experience. I believe that business cards in particular are one of the most compact and succinct ways to share your brand with the world. A solid business card should reflect your brand aesthetic and any valuable information needed for future follow-ups. But what is really special about business cards is that they are attached to a person, given hand to hand. They come with a story--whether that is from you, the business owner, writer, artisan, or from someone who loved their experience so much that they are anxious to hand off your information and share it with another lucky customer.
Dream with me for a second. If you had all avenues of printing, stamping, special effects, and die-cutting available to you, what would your business card look like? In what ways would it reflect your personality or business ideals?